Diageo celebrates its Partnership with Sydney WorldPride and Sydney Gay and Lesbian Mardi Gras





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Diageo is delighted to announce its supporting partnership – through its brands Johnnie Walker and Casamigos – of Sydney WorldPride 2023 and Sydney Gay and Lesbian Mardi Gras in 2023 and 2024.

Driven by its purpose to celebrate life, every day, everywhere, this partnership reflects Diageo’s ongoing commitment to help shape a more tolerant and inclusive society, where everyone feels valued, seen and represented.

Diageo is committed to ensuring its partnerships support progressive voices, tackle harmful stereotypes, and reflect the diversity of our communities in the broadest sense possible whether its sexuality, gender, ethnicity, age, ability, social status, education, ways of thinking, experience and more.

Diageo is an industry leader and employer of choice when it comes to progressive policies that champion inclusion and diversity. These include the launch of its Gender Expression and Gender Identity guidelines, and its Dignity at Work policy that supports Diageo’s commitment to create a respectful workplace where every person has dignity, feels accepted and valued, and can thrive free from discrimination, harassment, or bullying.

The organisation’s policies also include one of the country’s most generous and inclusive Family Leave policies that applies to every Diageo Australia employee regardless of gender, carer status or tenure, and applies to biological births, surrogacy, and adoption.

A photograph of four professional adults smiling and holding bottles of Johnnie Walker RTDs, leaning on a bar

As advertiser of some of the world’s most loved and iconic brands, it’s also continuously evolving its progressive marketing framework to ensure inclusion and diversity is foundational to every brand marketing campaign.

Diageo Australia Corporate Relations Director, Amanda Lampe said: “Diversity is the one true thing we all have in common, and we should celebrate it every day.

“We’re proud of this partnership, just as we’re proud that our brands are at the heart of so many people’s moments of social connection and celebration across the world.

“The legacy of Mardi Gras in this country is truly inspiring and has played such an important role in celebrating the LGBTQIA+ community and advocating for LGBTQIA+ rights.

“Casamigos tequila was created to be enjoyed with friends and Johnnie Walker’s rallying cry to always ‘Keep Walking’ make them the ideal brands for this exciting new partnership with Sydney WorldPride and Sydney Gay and Lesbian Mardi Gras.”

Sydney WorldPride CEO Kate Wickett said: “Diageo is a progressive company that has shown real commitment to the LGBTQIA+ community over the years, and we are extremely excited to welcome them on board as a partner for Sydney WorldPride 2023.”Sydney Gay and Lesbian Mardi Gras CEO Albert Kruger said: “We are thrilled to have Diageo join us in 2023 as a supporting partner, being a company that has demonstrated their dedication to diversity, equality and inclusion for many years.”

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Acknowledgement of country

Sydney WorldPride will take place on the lands of the Gadigal, Cammeraygal, Bidjigal, Darug, Dharawal people who are the Traditional Custodians of the Sydney Basin.

We pay our Respects to their Elders past and present. Always was Always will be Aboriginal Land.

Aboriginal & Torres Strait Islander people come from many different clans and communities across Australia & in 2023 will come together as one, to celebrate with our global LGBTQIA+ community.