Pride Villages Brief for Businesses

Skip to section:

Accessible versions of all of this page information can be downloaded below. Click the Download Page Content button above to skip to this section.

Overview

Please read through the Pride Villages information page and FAQ before you submit your form.

The purpose of this expression of interest is to collate ideas and interest from local businesses that wish to trade out onto the road during the event period.

  • If your business is within the Pride Villages footprint and has an existing approval for display of goods on the footpath or outdoor dining, this approval will be suspended during the event period and instead you will be required to apply to trade out onto the road.
  • Not ready to commit to your activation just yet? No problem! Please complete the EOI form to register your interest regardless.

For those wishing to host an activation inside their venue or shop, please consider joining the Sydney WorldPride Pride Amplified Program. Activations could include special events such as talks, performances, cocktail masterclasses, cultural programming, DJs, curated menus, or a special promotion or offer exclusive for the event period to help drive trade to your business. Round 1 applications for Pride Amplified are now closed, but Round 2 applications will open in November 2022. For more information, please visit the About Pride Amplified page by clicking here.

Pride Villages Business Workshops

To assist businesses located in the Pride Villages event footprint, Sydney WorldPride will be hosting a series of information sessions online and an in-person drop-in Q&A at a local venue. These sessions will cover key event information, potential impacts on operations and the incredible opportunities during the Sydney WorldPride festival.

We encourage each business to have 1-2 representatives attend and register for one of the online or face-to-face information sessions listed below. Please refer to the descriptions of each session to see which is suitable for you to attend.

Monday 19 September 2022 – Online Info Sessions

This session is designed to provide businesses with a top-level overview of Pride Villages and what to expect as a participating business during the event period. There will be time for a short 10 mins Q&A session at the end.

SESSIONTIMELINKFORMAT
Session 110:00am to 10:30amEventbrite, click hereZoom Webinar
Session 25:00pm to 5:30pmEventbrite, click hereZoom Webinar

Tuesday 27 September 2022 – In Person Q&A

This session is a bespoke opportunity for businesses to talk directly to members of our Operations & Programming and Comms & Engagement teams, as well as representatives from City of Sydney, to address any questions that might not have been covered in the info sessions on 19 September.

TIMELINKLOCATION
9:00am to 12:00pmEventbrite, click hereStonewall
175 Oxford St, Darlinghurst Webinar

Pride Villages Locations and Dates

A map of Oxford St Darlinghurst and surrounds in black and grey with Oxford Street highlighted in purple and adjoining portions of Riley, Crown and Bourke Streets highlighted in dark pink. Text says, "Pride Villages Event Footprint"

Road Closures Forming the Pride Villages Event Footprint

STREET CLOSEDSTREETS BORDERING CLOSUREDATES CLOSED
Riley StreetFrom Waine Street to Oxford StreetFri 24 Feb to Sun 5 Mar 2023
Crown StreetFrom Campbell Street to Oxford StreetFri 24 Feb to Sun 5 Mar 2023
Taylor Square NorthFrom Foley Street to Oxford StreetFri 24 Feb to Sun 5 Mar 2023
Oxford StreetFrom Liverpool Street to Taylor SquareSat 4 Mar to Sun 5 Mar 2023

Expression of Interest deadline for all locations:
COB 5pm Friday 7 October 2022

Opportunities for Hospitality Venues

  • Food and drink premises such as bars, cafes and restaurants (or any other venue such as a bakery or cheese shop that provides food and/or drink services) can apply for temporary use of outdoor dining space on the road in front of their premises during the event. Please note that all activations on the footpath (display and dining) will be suspended during the festival period, regardless of if you already have permission to do this by City of Sydney.
  • This applies to:
    • Food and drink premises that do not currently have an approved outdoor dining permit but would like to bring their tables and chairs onto the road for the event period; or
    • Food and drink premises that currently have an approved outdoor dining permit but would like to move their outdoor footprint from the footpath to the road for the event period.
  • To do this you must lodge an expression of interest with your activation ideas via the online form by COB Friday 07 October 2022.
  • Sydney WorldPride, City of Sydney, and Liquor & Gaming will assess all applications on a case-by-case basis and formal approval will be given to all successful applicants.
  • Each business will be responsible for managing the use of the approved space and are asked to supply their own infrastructure and services e.g. furniture, fencing, décor, waste management, security, and managing patrons on the day.
  • If a business is unable to supply their own infrastructure and services, it may be hired directly from the Pride Villages Event Production Team. You can advise this in the expression of interest form.
  1. Food and drink premises wanting to extend their liquor license to the approved outdoor space will need to complete the liquor license temporary change of boundaries form and attach it to their expression of interest application.
  2. This is only available to venues with an existing liquor license.
  • To maximise attendance, consider aligning your trading hours to coincide with the event.
  • Provide additional waste management facilities and services as required.
  • Footpaths are to remain clear of any infrastructure during the event period.
  • Licensed businesses must comply with existing DA and liquor license conditions
  • Physical barriers must be in place to determine your licensed area
  • Licensed businesses to provide security to control access into their extended licensed areas
  • Additional conditions may be imposed on your liquor license as determined by Liquor & Gaming
  • Kindly note that beverage partners that conflict with Sydney WorldPride’s partners will not be allowed to activate within your licensed extension on the road. This of course does not apply within your exisiting venue. Sydney WorldPride’s beverage partners are:
    • Lion – Leading brand Little Creatures
    • Pernod Ricard – Leading brand Absolut
    • Diageo – Leading brands Don Julio and Johnny Walker
    • Archie Rose – Gin
    • Treasury Wine Estates – Leading brand Squealing Pig
    • Red Bull – Red Bull

Please ensure you have the following information on-hand when you go to fill out your application and attach it as required.

Mandatory:

  • Public Liability Insurance Certificate

If applicable:

  • Outdoor Dining Permit Number
  • Liquor License Number
  • Temporary Food License, click here
  • Temporary change in boundaries form, click here

Opportunities for Retailers

  • During the event period, businesses will not be able to activate on the footpath, so you may want to explore using space on the road in front of your business to promote your services, interact with event attendees in a fun way, and drive business
  • This is available to businesses within the road closure footprint (pedestrianised area only).
  • To apply for road space, you must lodge an expression of interest with your activation ideas by COB Friday 07 October 2022.
  • Sydney WorldPride and City of Sydney will assess all applications on a case-by-case basis and formal approval will be given to all successful applicants.
  • Each business will be responsible for managing the use of the approved space and will need to supply their own equipment and services. This includes furniture, fencing, waste management, security, and managing patrons on the day.

Please ensure you have the following information on-hand when you go to fill out your application

Mandatory:

  • Public Liability Insurance Certificate

Notes and Contact

Note the following:

  • Each business will be responsible for management and costs involved with the use of the approved outdoor area, including furniture, fencing, waste management, crowd management and extension of liquor licensing if required.
  • Temporary structures will not be permitted for any outdoor activity without approval from Sydney WorldPride and City of Sydney.
  • Only the area on the road in front of business premises will be available for retailer/hospitality business use subject to approval by City of Sydney and Liquor & Gaming (in the case of temporary liquor license extensions).
  • In the event that the Government was to increase COVID-19 restrictions, the responsibility lies with businesses to adhere to these when business is conducted within their indoor and approved outdoor areas as required.
  • The management of waste generated on premises or within the outdoor dining space of businesses will be the responsibility of each business.
  • Food court style arrangement of additional tables and chairs will be arranged by Sydney WorldPride at each street closure for patrons to consume food and non-alcoholic drink, as well as waste management services to attend to any additional public waste generated and additional security to assist with public crowd management.
  • Consumption of alcohol will not be permitted outside of the approved licensed areas of hospitality businesses and designated licensed areas within the streets, managed by Sydney WorldPride.
  • Sydney WorldPride site management and security will patrol each pedestrianised site on the day.
  • NSW Police will be present and will provide assistance if needed.
  • Sydney WorldPride reserves the right to share this information where required with any contracted or third party.

Contact Us:

You may contact the Sydney WorldPride Pride Villages team at [email protected] for any additional support or questions. We can advise what may be possible during the road closures, support you through the approval process and help you benefit from our marketing and promotional channels.

Download the information

To download Plain Text or PDF versions of the information above, please click one of the buttons below.

Acknowledgement of country

Sydney WorldPride will take place on the lands of the Gadigal, Cammeraygal, Bidjigal, Darug, Dharawal people who are the Traditional Custodians of the Sydney Basin.

We pay our Respects to their Elders past and present. Always was Always will be Aboriginal Land.

Aboriginal & Torres Strait Islander people come from many different clans and communities across Australia & in 2023 will come together as one, to celebrate with our global LGBTQIA+ community.